GOOD to meet you.

If you're done with marketing that looks busy but does nothing, you're in the right place.

Who are we

Pixelated Image of Iain Breaden

Iain Breaden | Founder and Head of Marketing

Founded by Iain Breaden, with 15 years of doing Good marketing.

GOOD exists because most marketing agencies are too slow, too layered, and too focused on looking clever instead of being effective. We do things differently — by doing marketing properly, and calling it what it is: Good marketing.

The process has been described as "strategically driven, boringly effective." That's fine by us.

15+

Years of Good marketing experience

3

Accredited partnerships (Google, Microsoft, Meta)

100%

Senior-level work. No juniors.

£550

Campaigns start from

Good values

We believe marketing only works when it’s open, collaborative, and rooted in the real world, not trapped in boardrooms, inflated budgets, or the same old thinking.

The best strategies don’t come from echo chambers. They come from diverse perspectives, sharper questions, and a mix of minds.

That’s why we work flexibly and inclusively, bringing in the right people for the brief, not just whoever’s on the payroll. It keeps us closer to culture, focused on what matters, and able to deliver ideas that are fresh, relevant, and commercially effective. Strategically driven, and boringly effective… by doing marketing properly.

A large conference room filled with attendees at the Festival of Marketing event. The stage has a large pink screen displaying the event logo, with the words "Marketing Week's Festival of Marketing." The room is dimly lit with purple and pink lighting, and people are sitting and standing while listening to a speaker.

What we do

We are GOOD marketing studio.

  1. We defend your position — through sharp strategy, clear messaging, and marketing that works as hard as your business does

  2. We grow your audience — meeting your customers where they actually are, not where an algorithm says they should be

  3. We do Good work the industry copies later — campaigns rooted in real insight, built for people, not just platforms

  4. We are your strategic growth partner — for paid, organic, brand, and everything in between

  5. We chase customers, not vanity metrics — in an audience-first world, Good marketing starts with people

How we think

Our model brings together two sides of GOOD marketing intelligence: we specialise digging deeper into audiences, cultures, and behaviours; and marketing generalists who step back, spot patterns, and find growth opportunities.

That mix means our strategies are rooted in real customer insight and bold enough to deliver commercially smart outcomes — marketing that connects with culture, drives creativity, and grows your business.

The best ideas don't come from echo chambers. They come from sharp questions and the right mix of minds. We believe Good marketing only works when it's open, honest, and built around the real world not trapped in boardrooms, inflated budgets, or recycled thinking.

That's why we work flexibly and with the right people for the brief. No unnecessary overhead. Just Good marketing, done properly.

Awards and partners

  • As a Google Ads Partner, I bring clients tried-and-tested expertise that cuts through the fluff. I’ve hit Google’s top standards, meaning campaigns are sharply optimised, on-target, and always performing at their best.

    Clients get early access to tools, priority support, and data-driven insights.

  • Clients gain a partner deeply versed in the fundamentals and advanced strategies of modern marketing.

    This program has sharpened my expertise in critical areas such as brand management, customer segmentation, and positioning, all essential for crafting campaigns that are both strategically sound and impactful.

  • As a Microsoft Ads partner, I bring clients direct access to Microsoft's advanced advertising tools, industry insights, and priority support, enabling us to run more targeted and efficient campaigns.

    This partnership ensures that clients benefit from the latest ad innovations and optimisations tailored to maximise their reach and ROI on the Microsoft Advertising platform.

  • Sweathead’s by strategy expert Mark Pollard focuses on structured thinking, emotional intelligence, and practical tools enables me to pinpoint what truly matters to audiences and brands.

    This training empowers me to deliver clear, impactful strategies that connect deeply with customers, eliminate unnecessary complexities, and drive measurable results.

FAQs

What services do you offer

1

We offer a range of marketing services designed to meet your needs, whether you're just getting started or scaling something bigger. From paid ads management and SEO to Fractional CMO and marketing strategy. Everything is tailored to help you move forward with clarity and confidence. Campaigns start from £550 with our average retainer being £1,375.

Are you an agency

2

Short answer: No. Agencies have account managers, layers of people, and juniors filling time sheets. We’re more like your marketing partner, with senior people only. No overhead, no nonsense.

What makes you different?

3

We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do, it’s how we do it that sets us apart…tediously effective results by doing good marketing.

How can I contact you?

4

You can reach us anytime via our contact page or email. We aim to respond quickly, usually within one business day.

Exclusive partnerships

5

We choose to stay small on purpose. We only work with a few clients at a time, so you get our full attention. You're not just another client to us. You're a partner.

Every project we do is built on working closely together, keeping things clear, and making sure the whole journey feels as good as the end result. For us, doing good work and making it a good experience aren't two separate things. They come as a package.